万科品牌标志

作者:韩家英Han Jiaying

创作时间:2015年

2015年,万科市值超过2千亿,成为中国最大的房地产公司之一。面对国际化的品牌形象塑造需求,韩家英设计选择更加极致的手法,采用纯文字、独特设计的字体,突出品牌自身基因,塑造全新企业形象。

 

In 2015, the maket value of Vanke was over trillions Yuan and it becomes one of the biggest real-estate company in China.  Due to the needs of international communication, Han Jiaying Design choose a simplicity way to express the brand by only presentinng letters in the logo, it helps Vanke to promote their image in an unique and iconic way.