信记号 (Letter mark)

作者:陈国进 (Guojin Chen)

创作时间:

谈到简约设计,我们为华森建筑公司25周年巡展所设计的视觉形象系统——《城市种子》就体现了这种风格。25年,对一家建筑公司来说并不算长,这些建筑一个个地落成对于城市的意义,更像是某种希望在城市中生长的状态。而在我们看来,建筑就是城市的种子,在城市的土壤中发芽、生长,充满力量与朝气。有了这样一个概念之后,一切似乎都变得简单起来,寻找一个能够体现种子和生发意象的载体,这就是我们设计的核心。接下来,我们决定在设计中摈弃那些华而不实的视觉装饰,用最质朴的设计语言,将我们所要表达的信息直观地呈现在观者面前,以“点到为止”为原则,为他们提供一个可以想象空间。

 

整个视觉形象系统上的打孔字来源于展览内的LED指示系统。LED屏的字都是由一个个点来构成显示的,随时可以变化,不管是字、符号还是图案都以"点阵"表达,每个展区空间的指示系统用动态的LED来表现,因而为这个识别系统设计了一款新的LED字体,将它应用于LOGO、海报、书籍、请柬、手提袋等推广物上面。并将这些承载物上的LED字体以打孔来体现它的质感,同时LED文字往往从右往左地循环往复,所以将海报也设计成与另外一张相连,寓意无限延伸之城市。

 

The VI System—“Seeds of Cities” we made for Huasen Construction Company’s 25th touring exhibitions, present the simple style. 25 years is not a long time for a construction company. Complete architectures demonstrate the growing condition of a kind of hope in city. For us, architectures are seeds of cities. They grow up in the earth of cities, becoming energetic. After getting this idea, everything seems to be simple. The core of our design is looking for a container for representing seeds and creating images. We determine to get rid off the speciosity decoration, employ the most unvarnished vision language and directly present the information to the public. Under the principle of “Stop where it should stop”, we provide them with space to have imagination.

 

Perforated characters on the VI System are from the LED Indicating System of the exhibitions. Characters on the LED screen are made up of and shown by dots. They can change in any time. No matter characters, symbols or design are expressed through dots. Every exhibition area employs dynamic LED to show its Indicating System because we design a new kind of LED characters for this VI System. LED characters will be used on LOGO, posters, books, invitations and hand bags. It shows its texture through punching holes. Meanwhile, LED characters are circling from right to left. So, we design posters that are one relating to the other to symbolize the city’s endless extension.