蔻斯图(地中海)/Kostu (Mediterranean)

作者:苗强/Miao Qiang

创作时间:

2013年,年轻的摩高 ,隶属香港兴利集团是兴利集团核心品牌。通过欧洲顶级设计团队历时两年精心筹备从品牌定位、产品文化、Vi传播等发展策略进行全方位包装, 倾力打造的摩登家具品牌。2013年国内家具市场是比较低迷的,产品同质化严重。各大厂家都在寻求突破口,乡村家具、美式家具、现代实木家具受到市场青睐。这个时期75后、80后消费人群开始慢慢凸起,主流户型也慢慢趋于小户型设计。为在竞争激烈的市场环境中分得一杯羹,摩高精心准备了近一年研发出款型、颜色、材质、尺寸(小户型为主)都具有一定特色的地中海系列,同年展会在市场上取得了傲人的成绩。同时,也掀起了家具市场的“地中海风”。
 In 2013, the young Mogao, a subsidiary of Hong Kong Xingli Group, is the core brand of Xingli Group.  A modern furniture brand that has been carefully prepared by the top European design team for two years from the brand positioning, product culture, Vi communication and other development strategies for all-round packaging.  In 2013, the domestic furniture market was relatively sluggish, with serious product homogeneity.  Major manufacturers are seeking a breakthrough, and country furniture, American furniture, and modern solid wood furniture are favored by the market.  During this period, the post-75s and post-80s consumer groups began to gradually rise, and the mainstream apartment designs gradually tended to be small.  In order to gain a share in the fiercely competitive market environment, Mogao carefully prepared for nearly a year to develop a Mediterranean series with certain characteristics in style, color, material and size (mainly small apartment). In the same year, the exhibition was on the market.  Achieved impressive results.  At the same time, it also set off the "Mediterranean style" in the furniture market.