深圳城市形象标识全球征集 Global Solicitation for Shenzhen City Logo Design

作者:李炯、龙刚 LiJiong、LongGang

创作时间:2011年

快速的应变能力,敏捷的需求分析,高效的设计创作均是在这项任务里的解决之道。作为国际化的先锋城市——深圳,一直以开放、创新、包容作为城市的人文精神,以年轻、活力、激情作为城市的品牌形象,经过团队的深入探讨,我们选择荧光绿的抽象放射形线条作为主题视觉,配以极具张力的动感形态传达出活动将会覆盖全球、捕获优秀设计的涵义。展现的整体活动形象有充足的形象表现力,具有活力四射的视觉冲击力,便于识别、记忆和全球推广,适合在广泛的网络媒体上传播,能够充分地表现出深圳的城市气质。在全球征集工作启动后,更是吸引了世界各地共达2660件合格作品,引起了各路媒体与设计界人士的广泛关注,在市民的日常生活中更是红极一时的热门话题。

Quick response ability, agile requirement analysis and efficient design creation are the solutions in this task. As an international pioneer City, Shenzhen has always taken openness, innovation and inclusiveness as the city's humanistic spirit, and youth, vitality and passion as the city's brand image. After in-depth discussion by the team, we chose the abstract radial lines of fluorescent green as the theme vision, and used the dynamic form with great tension to convey that the activity will cover the world and capture excellent design The meaning of. The overall activity image displayed has sufficient image expression and dynamic visual impact, which is convenient for identification, memory and global promotion. It is suitable for spreading on a wide range of network media, and can fully show the urban temperament of Shenzhen. After the launch of the global solicitation work, it has attracted 2660 qualified works from all over the world. It has attracted extensive attention from various media and design circles, and has become a hot topic in the daily life of citizens.