F-TOWN方糖

作者:孔木习 周章辉 何芝邦 莫非 赵宇航Kong Muxi, Zhou Zhanghui, he Zhibang, Mofei, Zhao Yuhang

创作时间:2020年

IP与商业的完美契合,才能带来长效价值,运用成熟IP能迅速带来客流和人气,增加顾客的交互度和粘度,更重要的是定位匹配、契合项目气质!SF一个发生在旧金山硅谷的故事,一群有趣、有品、有态度的萌大叔形象,他们软件工程师及职业经理人的职业,与产业园区核心人群及F-TOWN街区气质完美契合。从IP引入,到美陈落地,例外深度参与并引导了整个过程。对美学的探究及在美陈上3D技术的运用,得以让IP完美呈现!

The perfect match between IP and business can bring long-term value. The use of mature IP can quickly bring in passenger flow and popularity, increase customer interaction and viscosity, and more importantly, position matching and match project temperament! 

A story that took place in the Silicon Valley of San Francisco. The image of a group of interesting, tasteful, and attitudeful uncles. Their careers as software engineers and professional managers perfectly match the core population of the industrial park and the temperament of the F-TOWN neighborhood. 

From the introduction of IP to the landing of Meichen, the exception was deeply involved and guided the whole process. 

The exploration of aesthetics and the application of 3D technology on Meichen can make the IP perfectly presented!