永不止步 FORGE AHEAD

作者:黑一烊 Hei Yiyang

创作时间:2020年

我们以模特行走的动态,组成带有律动感的动态LOGO。设计手法上摒弃了一成不变的形式,提取深圳时装周的英文首字母SZFW组成模特的肢体,把“S”、“Z”想象成人形摆动的双臂,“F”“W”则是不断迈动的脚步,传递深圳时装周“时尚,永不止步”的品牌理念。动态LOGO衍生出“模特字体”,形成包括字母、数字以及标点符号的一套完整字体设计。同时,用动态图形和视频进行演绎,展现出丰富的品牌内涵,让品牌形象更加直观、鲜活。

People are experiencing the power and vitality of fashion through brand promotion.


The visual management system compiles and consolidates information, unifies main tones and styles, manages a series of materials, therefore to faithfully present brand strategy and personalities. 


We apply he modem medium and dissemination way to benefit brand building. It fits in with the soul of city. Shenzhen Fashion Week will reach the height of the world's four major fashion week.


We designed 26 exclusive letters, numbers and commonly used punctuation marks for Shenzhen Fashion Week. The font is tall, slender, elegant and beautiful, which looks like a model. The font set is inspired from logo design and can be independently applied into the overall image system.