Power is at the core of the car, but people tend to perceive it abstractly." The dynamic landscape "takes" as the entry point, combines the native sense of power of the land with the automobile, visualizes the automobile power, and displays the inseparable relationship among power, automobile and land. "Dynamic Landscape" hopes to make people intuitively feel the relationship between cars and people through new technologies and media, further deepen the focus of Volkswagen brands on the sense of user experience, and at the same time show the new brand proposition of Volkswagen moving towards modernization and technology.
The concept of "Dynamic Landscape" was brought to life through the installation and exhibition. We collect the dynamic data of Volkswagen "Touareg" off-road vehicle, and transform the dynamic changes of data ripples into a THREE-DIMENSIONAL particle model, turning it from invisible to tangible. Through the artistic combination of products and installations, the exhibition presents the characteristics of automobile products and brand characteristics. In the exhibition, a large area of particle models are used to create immersive experience, and the mass "Touareg" OFF-road vehicles are combined with art installations to create a visual feeling of "breaking through the earth" and show the sense of power of automobile power. Through the sense of science and technology, the sense of the future to promote the participation of young groups.