动力山水 Poluerl Noscape

作者:黑一烊 Hei Yiyang

创作时间:2019年

动力是汽车的核心,但人们对它的感知往往是抽象的。”动力山水“以 ”为切入口,把土地原生的力量感和汽车结合,将汽车动力可视化,展示力量、汽车、土地之间不可分割的关系。“动力山水”希望通过新的科技和媒介,让人们直观感受汽车和人的关系,进一步深化大众品牌对用户体验感的关注,同时展现大众走向现代化、科技化的品牌新主张。


“动力山水”通过装置和展览将概念落地。我们采集大众“途锐”越野车的动力数据,将动态的数据波纹的变化,转化成三维的粒子模型,变无形为有形。展览通过产品和装置的艺术性结合,呈现汽车产品的特色以及品牌的特质。展陈上以大面积的粒子模型塑造沉浸体验,将大众”途锐“越野车与艺术装置结合,营造”破土而出“的视觉感受,展现汽车动力的力量感。通过科技感、未来感带动年轻群体的参与。



Power is at the core of the car, but people tend to perceive it abstractly." The dynamic landscape "takes" as the entry point, combines the native sense of power of the land with the automobile, visualizes the automobile power, and displays the inseparable relationship among power, automobile and land. "Dynamic Landscape" hopes to make people intuitively feel the relationship between cars and people through new technologies and media, further deepen the focus of Volkswagen brands on the sense of user experience, and at the same time show the new brand proposition of Volkswagen moving towards modernization and technology.


The concept of "Dynamic Landscape" was brought to life through the installation and exhibition. We collect the dynamic data of Volkswagen "Touareg" off-road vehicle, and transform the dynamic changes of data ripples into a THREE-DIMENSIONAL particle model, turning it from invisible to tangible. Through the artistic combination of products and installations, the exhibition presents the characteristics of automobile products and brand characteristics. In the exhibition, a large area of particle models are used to create immersive experience, and the mass "Touareg" OFF-road vehicles are combined with art installations to create a visual feeling of "breaking through the earth" and show the sense of power of automobile power. Through the sense of science and technology, the sense of the future to promote the participation of young groups.