平面设计在中国GDC11 Graphic design in China GDC11

作者:管普查 Guan Pucha

创作时间:2011年

GDC是中国首个面向全球的大型综合性设计竞赛年展活动,每两年举办一次。GDC前身为平面设计在中国展(Graphic Design in China),由深圳市平面设计协会创办自1992年,这一设计竞赛活动已经成为华人地区影响最大、水平最高,并且最具权威和公正性的设计盛典。 “11”作为GDC11的时间缩写,简洁、清晰和具有一种单纯的视觉序列感,从而成为GDC11整体视觉形象的核心识别符号。锐奥品牌设计试图以尽可能少的设计来承载GDC不断变化的语境与定义,并积极拓展其在平面、空间等不同环境的多元可能。 “11”的负形处理使得该设计轻松实现其与不同应用环境的自然结合,并因此获得一种更为开放包容的视觉感受与空间体验。埏埴以为器,当其无,有器之用。有无之间,亦与GDC11“影响中国未来的设计”的主题不谋而和。 GDC is China's first large-scale global comprehensive design competition annual exhibition event, held every two years. The predecessor of GDC was Graphic Design in China. It was founded by Shenzhen Graphic Design Association in 1992. This design competition has become the most influential, highest level, and most authoritative and impartial design competition in the Chinese region. As the abbreviation of GDC11, "11" is concise, clear and has a pure sense of visual sequence, thus becoming the core identifying symbol of GDC11's overall visual image. The brand design of Layout Brand Design tries to carry the changing context and definition of GDC with as few designs as possible, and actively expands its diversified possibilities in different environments such as plane and space. The negative shape processing of "11" makes the design easily realize its natural combination with different application environments, and thus obtain a more open and inclusive visual and spatial experience. Whether there is or not, it also coincides with the theme of GDC11 "Design influencing China's future".