玉田村导视设计 The guide design of Yutian village

作者:张烁 Zhang Shuo

创作时间:2019年

玉田村位于深圳市罗湖区,是深圳为数众多的城中村中的一个,由于地理位置普通,既没有历史环境影响,也没有周边环境的经济刺激,因此不像水围、下沙、岗厦等城中村一样形成了独具特色的发展风貌。而近年,玉田村在开发商的组织下,在逐步进行从独立租户到长租公寓的转型。
玉田村缺少基础的识别体系,因此快递、外卖和紧急求助都无法借助识别体系进行服务。我们希望通过为城中村住户楼定名、增加识别这一方式,提升城中村住户的居住品质,从而改善他们的生活条件。为居民楼设置标识体系对于功能缺失的城中村来说确意义重大。我们希望通过这样的工作,能够切实改善他们的居住环境,让他们感觉到生活变得方便、舒适、美好了一点。
Yutian village is located in Luohu district, which is one of the numerous urban villages in Shenzhen. Due to its common geographical location, Yutian village has no historical environmental influence or economic stimulus from the surrounding environment, so it has formed a unique development style unlike other urban villages such as Shuiwei, Xiasha and Gangxia. In recent years, under the organization of developers, the leasing mode of Yutian village has gradually transformed from independent tenant to long-rented apartment.
Yutian village lacks the basic identification system. Without the identification system, each individual building lacks the geographical identification basis. As a result, express delivery, takeout and emergency help cannot be served through the identification system. We hope to improve the living conditions of residents in urban villages by naming and identifying their buildings. While this is a simple, affordable approach, it makes a lot of sense for a dysfunctional urban village. We hope that through this kind of work, we can actually improve their living environment, so that they feel life has become more convenient, comfortable and better.